Today we’ll look at how to increase blog traffic, below, I’m sharing my favorite 10 really simple and easy ways to generate consistent traffic for your blog posts.
But the most important question is why you need to blog in the first place?
There are 3 main reasons why you should blog.
First, blogging allows you to express yourself and share your views with your target audience.
Second, when done well, blogging can help establish you (or your business) as an authority in your field.
And thirdly, blogging has the potential to exponentially increase your website traffic.
According to Hubspot, businesses that blog regularly tend to attract 55% more traffic than those that don’t.
So, if you are blogging about a topic that has a sizeable audience and you’re writing well, you can end up with a large amount of traffic on your website.
And lots of traffic to a website means increased sales and revenue.
Now the question is how do you create a successful blog?
10 Quick And Easy Steps To Increase Blog Traffic
1. Find the right writer! (that might not be you)
If you want your blog noticed, and drive lots of traffic to it, then you’ve to write really great content. Your content will be much better if the writer is both passionate and knowledgeable about what they are writing.
Sometimes, it might be the case that you are not the best person to write the blog posts for your site. Maybe you’re not a great writer or you don’t have enough time for blogging.
If either of the above statements is true for you then consider hiring a writer who is capable of writing really great content for your website.
Whoever writes the posts on your website, it has to be really good. Readers identify with writers because there is much to like about their personality, mouthiness or tone of voice.
If a reader likes you as a writer — and not just the quality or nature of the content you are creating — you are far more likely to get more dedicated readers.
So, make sure your personality shines through in your blog posts, this helps you form a bond with your readers, who might be more inclined to come back to your blog simply because they like you as a writer
It’s actually very easy to write blog posts that cover topics that you might like and nobody is particularly interested in it.
Similarly, it’s very easy to write a blog post covering a topic that people are actually interested in, but to give it a title that contains keywords that nobody ever searches for.
This is where keyword research comes into play, there are a number of good tools available for keyword research such as Semrush or Ahrefs to discover average monthly searches for particular keywords and to find out how difficult it would be to rank for particular keywords.
The trick here is to identify keywords and phrases that you can use in your blog posts that generate a good amount of traffic, but for which there isn’t a lot of competition.
Once you’re done with keyword research, you’ve to place all of your keywords in all the right places in your blog posts — its title, meta description, headers, and body.
3. Focus on producing long-form content
According to research, ‘long-form content’ performs better in search results than short posts. Long-from content refers to posts with high word counts, for some any content with more than 800 words is long-form but for some, it has to be more than 1800 words, so here we are assuming that any content with more than 1000 words is considered long-form.
There are a couple of reasons why long-form content helps to generate higher positions in search results.
First, longer posts will naturally be more keyword-rich and therefore more likely to crop up as results for ‘long tail’ keyword searches.
Second, the in-depth nature of a long post is more likely to satisfy readers who come across it: it will be more likely to answer your visitor’s query or solve their problem. As a result, the post is more likely to get shared on social media or get linked to from other sites — with very positive implications for traffic.
There are a number of reasons why long-form content performs better and leads to higher positions in search results.
First, longer posts will help you target more keywords and therefore more likely to pop up as results for ‘long tail’ keyword searches.
Second, long-form content goes into the depth of a topic, therefore it is more likely to satisfy the reader’s intent, it will be more likely to answer your reader’s query, or solve their problem. As a result, the post is more likely to generate social shares and will naturally attract backlinks from other sites — which improves it’s rankings further.
4. Keep your content fresh by updating existing posts
If you’re someone who does a lot of research into blogging or SEO, then you must have come across lots of articles that stress the importance of creating ‘fresh’ content in order to get good search results and drive traffic to your site.
However, it’s a daunting task to constantly generate new and fresh content.
Over the time, I’ve found that it is much more important to focus on quality over quantity, I always prefer to invest my time in keeping my existing blog content as fresh and as in-depth as possible.
I do this by continuously reviewing my older posts and updating them with the most relevant information available.
This not only keeps your content fresh for the sear engine but also increases the length of your blog posts and helps generate ‘long-form’ content which ultimately performs better in search results.
5. Accompany your blog with fabulous images
It’s actually very important to use high-quality expressive images in any blog post you publish.
There are 4 main reasons for this.
First, it helps readers to understand what you are writing about (particularly if you are writing about difficult concepts – visual can really help understand the matter).
Second, the main picture or the featured image of your post will show up whenever your readers share your posts on social media, so if it is a dull picture, it’s far less likely to generate CTRs to your site.
Third, the same as text, images can also be optimized to help your blog appear in search results. By targeting relevant keywords to an image’s ‘alternative text’, file name and caption, can help search engines gain a better understanding of what your post is all about.
And finally, good images make your content look authoritative and attractive. If you use a high-quality piece of photography instead of a full image in your blog post, it is far more likely to be taken seriously — i.e., read in the first place! — by people who come across it.
6. Optimize your blog posts for search engines
There are a series of steps — popularly known as ‘on-page SEO‘ which you must take to give your content the best chance of performing well in search results.
You should always:
create catchy blog post titles that must contain your targeted keyword, and accurately describe what you are writing about
include your targeted keywords in each post’s URL.
use keyword-rich headings and sub-headings to break up content
use keyword-rich image alt text and file names for your images.
There are also a few ‘technical SEO’ steps you should take. Google prefers the website that loads quickly — a few things that can help in this area include, so make your website load as fast as possible.
Also, make your website or blog mobile-friendly because mobile searches account for more than 60% of all the search queries.
7. Capture email addresses
Once you’ve attracted readers to your blog, you should always try to capture their email addresses. This allows you to notify them via weekly or monthly newsletters about new blog posts, which can drive even more traffic and social shares.
In order to do this, you need to make sure that there is a data capture form on your blog posts. You can use this form in a sidebar, pop-up or a simple text call-to-action to encourage you, readers, to join your mailing list or you can offer something for free like a free guide or tutorial in order to get the email address.
If you use an email marketing tool then you can use your RSS feed to power up your newsletters, which means that every time you add a new blog post your subscribers will automatically receive your newsletter with a notification about the new blog post.
8. Encourage social sharing
You have to actively encourage your visitors to share your blog posts on social media.
If you successfully encourage your readers to share your posts then not only you’ll see a rise in traffic, but you may also be sending ‘signals’ to search engines regarding the popularity and quality of your posts.
You can use a tool like Sumo or Addthis – which allows you to add social sharing icons to various parts of your website.
9. Encourage comments and user engagement
Encourage readers (yes, even trolls!) to add their own views at the bottom of your blog posts. There are 3 main reasons for this.
It will create more keyword-rich content on your website
It can encourage readers to return to your blog, as discussions take hold on your comments section.
According to some SEO experts, Google prefers blog posts that generate a lot of community discussions to those without any comments.
10. Build backlinks to your posts
At the very basic level, there are two key ingredients to ensuring a blog post ranks in search.
First, your post must contain high-quality unique content.
Second, it has to have a lot of backlinks — links from other authority websites.
I’ve covered the ‘quality content’ part earlier, you basically need to focus on creating long-form keyword-rich content that covers the topic you’re writing about clearly, and in considerable depth.
Getting backlinks from good authority sites is often very difficult, as it involves reaching out to other bloggers and businesses, asking them to give a link to your content on their posts. This is a time-consuming task, but it’s very critical for rankings and if you take a serious approach to it, it can prove very fruitful.
Another good option to build backlink is to hire an agency for you — but you have to be careful here, as an agency or a consultant can place or buy links on low-quality sites that can actually do more harm than good.
Do you have any thoughts on how to increase blog traffic?
I hope you’ve enjoyed the tips on how to increase blog traffic! If you have any suggestions or queries relating to blogging, I’d love to hear them — please comment below. And if you enjoyed this post, do feel free to share it, either on social media or by creating a link to it on your own website or blog.